Content Creator

I knew from a young age that I wanted to work in content creation. My journey began in radio broadcasting, where I learned the fundamentals of communicating with an audience and telling a compelling story. Although circumstances led me to a career in sales, I never let go of that creative spark.

For more than two decades, I have approached my work with a singular philosophy: I am a media company that happens to sell something. I have successfully applied this unique perspective to every challenge, building brands, leveraging new media like video, and creating frictionless customer experiences to sell everything from bank accounts and cars to medical equipment and insurance products. This blend of creative strategy and sales execution has been the driving force behind my career.

My creative work, from my early days in radio to commissioned photography and media projects, is a testament to this philosophy. It's a key part of how I communicate and connect with an audience. You can see examples of this work below.